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Đại học Kinh tế Quốc dân

207 Giải Phóng,Bạch mai, Hà Nội, Việt Nam

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MTKT1162 — Truyền thông Môi trường | Chương trình đào tạo NEU

MTKT1162 — Truyền thông Môi trường

Credits
3
Contact hours
45
Showing intake
K66-2024
Requested intake
K68

Course description

This course is designed to introduce knowledge and skills in communication in general and environmental communication in particular. Learners are equipped with detailed content on communication models, planning and implementing communication campaigns, and how communication can influence and change human behavior. In addition, students will be guided and given practical applications to design and implement environmental communication campaigns in different geographical areas, in contexts involving environmental conflicts and risks. The main content of the course includes:

- Fundamental issues of communication and environmental communication

- Developing environmental communication plans

- Implementing environmental communication campaigns in different geographical areas

- Environmental communication in contexts of environmental conflicts and risks

- Communication for environmental behavior change

Course requirements

Regulations on final examination eligibility

Attendance score must be 5 or above (in accordance with the University's general regulations)

Attendance scoring method: see Appendix 2, rubrics 1.

Regulations on class attendance

Students are responsible for attending all class sessions.

In case of absence due to force majeure, students should proactively acquire knowledge through materials provided by the lecturer and other required readings.

Regulations on classroom conduct

The course is conducted on the principle of mutual respect between learners and instructors;

Take thorough notes and participate in answering questions;

Read assigned materials in advance;

Complete practice exercises;

Do not make noise or disturb others; do not eat during class;

Laptops, tablets, and mobile phones may only be used for note-taking and academic calculations; under no circumstances may they be used for other purposes.

Regulations on assignment and project submission

Students who fail to submit individual/group assignments as required will receive a score of 0 (zero).

After the final deadline, one point will be deducted for each day of late submission.

Learning outcomes and assessment

The training management system automatically evaluates the achievement level of CLOs according to the University's standard algorithm. Course learning outcomes are assessed by students and the University after the final examination.

Lecturers

  • Dr. Ngo Thanh Mai
  • Dr. Nguyen Dieu Hang

Teaching plan

Week 1

Lecture 1 Introductory session: Course overview Chapter 1: General issues of environmental communication 1.1. General issues of communication 1.2. General issues of environmental communication.
References
[1] Lecture 1 slides [2] Chapter 1
Activities
Lecturer: Introduce the syllabus, textbook, reference materials, and slides Deliver theoretical lectures following slide content Guide reading of the textbook and reference materials Require students to preview examples, questions, and exercises for Seminar 1 Students: Preview the syllabus Read the assigned materials

Week 2

Seminar 1 - Summarize the knowledge from Lecture 1 - Discuss examples, questions, and exercises of Seminar 1 - Provide guidance on group presentation methodology
References
[1] Lecture 1 slides [2] Seminar 1 slides
Activities
Lecturer: Review general knowledge of environmental management Discuss and clarify content following the slides Guide students on finding data and reference materials for group presentations Assign presentation groups Students: Read materials in advance Follow examples, questions, and answer the questions Form groups for group assignments
Assessment
Attendance check Answer questions in Seminar 1 slides

Week 3

Lecture 2 Chapter 1: General issues of environmental communication (continued) 1.3. Environmental communication models 1.4. Approaches to environmental communication

Learning resources

  • Textbook on Communication for Natural Resources and the Environment — Nguyen Thi Hong Hanh, Vietnam Academy of Science and Technology Publishing House, 2020
  • Environmental Communication: Principles — Flor, A.G., Approaches, 2004
  • Best Practices in Environmental Communication: A Case Study of Louisiana's Coastal Crisis — Jarreau, P. Brown, Altinay, Z. & Reynolds, A., Environmental Communication, 2015
  • Environment Communication for Sustainable Development in Punjab — Kanozia, R., India, 2016
  • Environmental Communication - Applying Communication Tools Towards Sustainable Development — OECD, Working paper of the Working Party on Development Cooperation and Environment, 1999
  • Environmental Communication - Skills and Principles for Natural Resource Managers — Richard, R. Jurin, Roush, D. & Danter, J., Scientists, 2010
References
[1] Lecture 2 slides [2] Chapter 1
Activities
Lecturer: Deliver theoretical lectures following slide content Introduce examples in the slides Guide exercise formats Guide reading of the textbook and reference materials Require students to preview examples, questions, and exercises for Seminar 2 Students: Read materials in advance Preview examples and complete exercises as required

Week 4

Seminar 2 - Discuss examples, questions, and exercises of Seminar 2
References
[1] Lecture 2 slides [2] Seminar 2 slides
Activities
Lecturer: Guide answering questions and completing Seminar 2 exercises Discuss and clarify content following the slides Students: Read materials in advance Follow examples, questions, and answer the questions
Assessment
Attendance check Answer questions in Seminar 2 slides

Week 5

Lecture 3 Chapter 2: Developing and implementing environmental communication plans 2.1. Fundamentals of developing environmental communication plans 2.2. Developing and implementing environmental communication plans
References
[1] Lecture 3 slides [2] Chapter 2 [3] Chapter 3
Activities
Lecturer: Deliver theoretical lectures following slide content Introduce examples in the slides Guide exercise formats Guide reading of the textbook and reference materials Require students to preview examples, questions, and exercises for Seminar 3 Students: Read materials in advance Preview examples and complete exercises as required Prepare for the group presentation

Week 6

Seminar 3 - Discuss examples, questions, and exercises of Seminar 3 - Provide guidance on presentation content
References
[1] Lecture 3 slides [2] Seminar 3 slides
Activities
Lecturer: Guide answering questions and completing Seminar 3 exercises Discuss and clarify content following the slides Provide guidance on presentation content Students: Prepare for the group presentation Participate in discussions
Assessment
Attendance check Answer questions in Seminar 3 slides

Week 7

Lecture 4 Chapter 2: Developing and implementing environmental communication plans (continued) 2.3. Analyzing communication target audiences 2.4. Analyzing communication media
References
[1] Lecture 4 slides [2] Chapter 2 [3] Chapter 3
Activities
Lecturer: Deliver theoretical lectures following slide content Introduce examples in the slides Guide reading of the textbook and reference materials Require students to preview examples, questions, and exercises for Seminar 4 Require students to prepare for the group presentation Students: Read materials in advance Preview examples

Week 8

Seminar 4 - Discuss examples, questions, and exercises of Seminar 4 - Organize presentations
References
[1] Lecture 4 slides [2] Seminar 4 slides
Activities
Lecturer: Guide answering questions and completing Seminar 4 exercises Discuss and clarify content following the slides Organize presentations and facilitate inter-group discussion The lecturer summarizes key issues drawn from the presentation session Students: Deliver group presentations Ask questions/answer questions and provide comments on presentations.
Assessment
- Attendance check Answer questions in Seminar 4 slides Presentation content Presentation skills Asking questions/answering/commenting on presentations

Week 9

Lecture 5 Chapter 3: Guidelines for communication in different geographical areas 3.1. Guidelines for environmental communication in rural mountainous areas 3.2. Guidelines for environmental communication in rural lowland areas 3.3. Guidelines for environmental communication in coastal areas 3.4. Guidelines for environmental communication in urban areas 3.5. Guidelines for environmental communication in areas with national parks or nature reserves.
References
[1] Lecture 5 slides [2] Chapter 4
Activities
Lecturer: Deliver theoretical lectures following slide content Introduce examples in the slides Guide reading of the textbook and reference materials Require students to preview examples, questions, and exercises for Seminar 5 Students: Read materials in advance Preview examples

Week 10

Seminar 5 - Discuss examples, questions, and exercises of Seminar 5 - Provide guidance on presentation content
References
[1] Lecture 5 slides [2] Seminar 5 slides
Activities
Lecturer: Guide answering questions and completing Seminar 5 exercises Discuss and clarify content following the slides Provide guidance on presentation content Students: Prepare for the group presentation Ask questions/answer questions and provide comments on presentations.
Assessment
Attendance check Answer questions in Seminar 5 slides

Week 11

Lecture 6 Chapter 4: Communication in environmental conflicts and risks Communication in environmental conflicts 4.2. Communication in environmental risks
References
[1] Lecture 6 slides
Activities
Lecturer: Deliver theoretical lectures following slide content Introduce examples in the slides Guide reading of the textbook and reference materials Require students to preview examples, questions, and exercises for Seminar 6 Require students to prepare for the group presentation Students: Read materials in advance Preview examples

Week 12

Seminar 6 - Discuss examples, questions, and exercises of Seminar 6 - Organize presentations
References
[1] Lecture 6 slides [2] Seminar 6 slides
Activities
Lecturer: Guide answering questions and completing Seminar 7 exercises Discuss and clarify content following the slides Organize presentations and facilitate inter-group discussion The lecturer summarizes key issues drawn from the presentation session Students: Deliver group presentations. Ask questions/answer questions and provide comments on presentations.
Assessment
Attendance check Answer questions in Seminar 6 slides Discuss/present viewpoints on case study exercises

Week 13

Lecture 7 Chapter 5: Communication for environmental behavior change 5.1. General issues of behavior change communication 5.2. Theoretical framework for behavior change 5.3. Steps in designing behavior change communication
References
[1] Lecture 7 slides
Activities
Lecturer: Deliver theoretical lectures following slide content Introduce examples in the slides Guide reading of the textbook and reference materials Require students to preview examples, questions, and exercises for Seminar 7 Require students to prepare for the group presentation Students: Read materials in advance Preview examples

Week 14

Seminar 7 - Discuss examples, questions, and exercises of Seminar 7 - Organize presentations
References
[1] Lecture 7 slides [2] Seminar 7 slides
Activities
Lecturer: Guide answering questions and completing Seminar 7 exercises Discuss and clarify content following the slides Organize presentations and facilitate inter-group discussion The lecturer summarizes key issues drawn from the presentation session Students: Deliver group presentations. Ask questions/answer questions and provide comments on presentations.
Assessment
Attendance check Answer questions in Seminar 7 slides Presentation content Presentation skills Asking questions/answering/commenting on presentations

Week 15

Seminar 8 - Review and systematize the course content - Announce component assessment results - Provide examination guidance and answer questions
References
[1] Seminar 8 slides
Activities
Lecturer: - Consolidate and systematize knowledge from all lectures - Organize types of final examination questions - Announce attendance scores (10%) - Announce assignment scores and address inquiries - Announce practical test scores and address inquiries - Announce the 40% component score - Review selected questions from sample examination papers Students: - Attend in full to receive component score information - Review all course content and sample questions
Assessment
- Attendance check - After the session, no inquiries regarding component scores will be addressed
Final examination
References
Review question bank
Activities
Essay-type examination
Assessment
See Appendix 1: examination matrix