TMQT1125 — E – Commerce
Course description
In today's interconnected and technologically advanced world, e-commerce has become an integral part of our daily lives. It has revolutionized the way businesses operate, enabling them to reach a global audience, streamline processes, and offer convenient shopping experiences to customers. The course is designed to provide students with a solid understanding of the fundamental concepts, principles, and practices of electronic commerce. In this course, students will explore the dynamics of conducting business online, the technological infrastructure supporting e-commerce, and the strategic considerations necessary for successful online ventures.
The course will help students understand ecommerce fundamentals, explore ecommerce technologies, learn EC business models, develop EC strategy, EC marketing and promotion... and explore emerging trends in EC and digital business, digital economy.
Course requirements
Requirements for taking final /terminal exams
Students are allowed to take the final exam if their attendance score reaches 5 points or more (on the scale of 10).
Requirements for attending classes
Students are responsible for attending all classes. In case of absence from school due to force majeure reasons, sufficient and reasonable proofs must be provided. For each absence, 1 point will be deducted. Students who miss any classes more than 3 times, with or without reason, will be considered as failing to complete the course and have to re-register.
Students will be awarded points for constructive comments, these points are added to attendance points and group assignments.
Groups who do not submit the group work will receive a score of 0 (zero). Late submissions will be deducted for each day of late submission.
Requirements for in-class behaviour
The course is conducted on the principle of respecting learners and lecturers. Any behaviour that affects the teaching and learning process is strictly prohibited.
Students must come to class on time. Students who are late more than 10 minutes after class starts will not be allowed to attend the class. Do not make noise and affect others during the learning process.
Laptops and tablets are only used for the purpose of taking notes for and calculating for lectures and exercises, absolutely forbidden to use for other purposes.
Teaching plan
Week 1
Week 2
Week 3
Learning resources
- Textbooks/Lecture Notes:
- E. Turban, J, Outland, D. King, J.K Lee, T.P Liang and D.C Turban; 2018; Electronic Commerce: A Managerial and Social Network Perspectives; 9th edition, Publisher: Prentice Hall
- Laudon K. C., C. G Traver; 2018; E – commerce: Business Technology, Society; Publisher: Addison Wesley
- Additional references: