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DLKS1152 — Cruise Management | Chương trình đào tạo NEU

DLKS1152 — Cruise Management

Credits
3
Contact hours
45
Self-study hours
90
Showing intake
K66-2024
Requested intake
K68

Course description

This course focuses on clarifying the content, nature, and characteristics of hotel business activities, especially the cruise ship type, also known as the Floating hotel; it points out the relationship between this type of business and other tourism service enterprises, the tourism industry, and the national economy.

This course studies the operation of objective laws and their impact on each production and business factor of enterprises providing accommodation and food and beverage services in the field of cruise business; it provides a methodology for management activities and for organizing the effective use of the input resources of hotel business activities. Through this, the Cruise Management course helps learners to study, analyze, and explain the real-world situations occurring in hotel business activities in Vietnam and worldwide. From there, it helps learners gain a deeper understanding of the theoretical basis and the ability to apply the knowledge learned in practice.

Course requirements

Regulations on conditions for taking the final course examination

The attendance score must reach 5 or above (according to the general regulations of the University)

Method of assessing the attendance score: see Appendix 2, rubric 1.

Regulations on class attendance

- Students are responsible for fully attending all class sessions. In case of absence due to force majeure reasons, they must provide full and reasonable proof documents.

- Students will be awarded points for each contribution to the lesson, which can compensate for the process score, the test score, and the group assignment score.

- Students who are absent for more than 3 sessions, whether with or without reason, will be considered as not having completed the course and must register to retake it.

- Students who do not participate in the group assignment will receive a score of 0 (zero) for the final assignment.

Regulations on behavior in the classroom

- The course is conducted on the principle of respecting the learner and the instructor. Any behavior affecting the teaching and learning process is strictly prohibited.

- Students must attend class on time as prescribed by the course. Students who are more than 10 minutes late after the class begins will not be allowed to attend the session.

- Absolutely do not make noise that affects others during the study process.

- Absolutely do not eat or drink, chew gum, or use devices such as phones or music players during class.

- Do not use laptops, tablets, or phones in class, except in cases with the lecturer's instruction.

11. SYLLABUS ADJUSTMENT TIME

June 2024

Learning outcomes and assessment

The training management system automatically assesses the level of CLO attainment according to the University's general algorithm. The learning outcomes of the course are assessed by the students and the University after the final course examination.

Teaching plan

Week 1

Chapter I: OVERVIEW OF CRUISE MANAGEMENT The definition of cruise tourism and cruise management The role of the cruise tourism industry Classification of cruise ships The development history of the cruise tourism industry The development trends of the cruise tourism industry
References
Chapter 1 Materials (1), (2)
Activities
Lecturer Lecture, dialogue, and explain the content of the chapter. PBL Assign discussion tasks. Answer students' questions Students: - Study the learning materials at home: - Prepare to answer the dialogue questions, PBL - Discuss according to the assigned tasks
Assessment
Level of participation Level of interaction Quality of the discussion content

Week 2

Seminar 1 Discussion of the current status and development trends of cruise tourism in Vietnam
References
Chapter 1 Materials (1), (2)
Activities
Lecturer Assign discussion tasks. Students - Read the materials in advance - Study the learning materials at home: - Prepare to answer the dialogue questions, PBL - Discuss according to the assigned tasks
Assessment
Level of participation Level of interaction Quality of the discussion content

Week 3

CHAPTER II. CRUISE PRODUCTS AND SERVICES The market Marketing activities and alliances Cruise products and services

Learning resources

  • Cruise Operations Management: Hospitality Perspectives — 1 Phillip Gibson, Richard Parkman, Routledge Publisher, 2019
  • The Business and Management of Ocean Cruises — Michael Vogel, Alexis Papathanassis, and Ben Wolber, CAB International, 2012
  • Textbook of Hotel Business Management — Assoc. Prof. Dr. Nguyen Van Manh, Dr. Hoang Thi Lan Huong, National Economics University Publishing House, 2023
References
Chapter 2 Materials (1), (2)
Activities
Lecturer Lecture, dialogue, and explain the content of the chapter. PBL Assign discussion tasks. Answer students' questions Students: - Study the learning materials at home: - Prepare to answer the dialogue questions, PBL - Discuss according to the assigned tasks
Assessment
Level of participation Level of interaction Quality of the discussion content

Week 4

Seminar 2: Analysis and discussion of the cruise tourism market in Vietnam
References
Chapter 2 Materials (1), (2)
Activities
Lecturer Assign discussion tasks. Students - Read the materials in advance - Study the learning materials at home: - Prepare to answer the dialogue questions, PBL - Discuss according to the assigned tasks
Assessment
Level of participation Level of interaction Quality of the discussion content

Week 5

CHAPTER III. MARITIME AND LEGAL ISSUES The legal environment Maritime security Tour boats and the environment Financial responsibility Maritime organizations and associations
References
Chapter 3 Material (1)
Activities
Lecturer Lecture, dialogue, and explain the content of the chapter. PBL Assign discussion tasks. Answer students' questions Students: - Study the learning materials at home: - Prepare to answer the dialogue questions, PBL - Discuss according to the assigned tasks
Assessment
Level of participation Level of interaction Quality of the discussion content

Week 6

Seminar 3: Studying and discussing the maritime legal environment in Vietnam
References
Chapter 3 Material (1)
Activities
Lecturer Assign discussion tasks. Students - Read the materials in advance - Study the learning materials at home: - Prepare to answer the dialogue questions, PBL - Discuss according to the assigned tasks
Assessment
Level of participation Level of interaction Quality of the discussion content

Week 7

Midterm test
References
Chapters 1, 2, 3 Materials (1), (2)
Activities
Students do an essay/multiple-choice test
Assessment
Grading the exam

Week 8

CHAPTER IV: ITINERARY GEOGRAPHY The Caribbean Europe and the Mediterranean North America Asia, Oceania, and the South Pacific Other itinerary destinations
References
Chapter 4 Material (1)
Activities
Lecturer Lecture, dialogue, and explain the content of the chapter. PBL Assign discussion tasks. Answer students' questions Students: - Study the learning materials at home: - Prepare to answer the dialogue questions, PBL - Discuss according to the assigned tasks
Assessment
Level of participation Level of interaction Quality of the discussion content

Week 9

Seminar 4: Studying and discussing the maritime organizations and associations in Vietnam
References
Chapter 4 Material (1)
Activities
Lecturer Assign discussion tasks. Students - Read the materials in advance - Study the learning materials at home: - Prepare to answer the dialogue questions, PBL - Discuss according to the assigned tasks
Assessment
Level of participation Level of interaction Quality of the discussion content

Week 10

CHAPTER V: HUMAN RESOURCES ON CRUISE SHIPS The personnel organizational structure diagram on cruise ships The culture on cruise ships The current status of recruitment and the challenges for management Developing and training the personnel team
References
Chapter 5 Materials (1), (3)
Activities
Lecturer Lecture, dialogue, and explain the content of the chapter. PBL Assign discussion tasks. Answer students' questions Students: - Study the learning materials at home: - Prepare to answer the dialogue questions, PBL - Discuss according to the assigned tasks
Assessment
Level of participation Level of interaction Quality of the discussion content

Week 11

Seminar 5: Studying and discussing the current status of the personnel team on cruise ships in Vietnam
References
Chapter 5 Materials (1), (3)
Activities
Lecturer Assign discussion tasks. Students - Read the materials in advance - Study the learning materials at home: - Prepare to answer the dialogue questions, PBL - Discuss according to the assigned tasks
Assessment
Level of participation Level of interaction Quality of the discussion content

Week 12

CHAPTER 6: SERVICE MANAGEMENT ON CRUISE SHIPS 6.1. Food and beverage service management 6.2. Facility management 6.3. Customer service management 6.4. Health, safety, and security
References
Chapter 6 Materials (1), (3)
Activities
Lecturer Lecture, dialogue, and explain the content of the chapter. PBL Assign discussion tasks. Answer students' questions Students: - Study the learning materials at home: - Prepare to answer the dialogue questions, PBL - Discuss according to the assigned tasks
Assessment
Level of participation Level of interaction Quality of the discussion content

Week 13

CHAPTER 7: ITINERARY PLANNING 7.1. Selecting destinations 7.2. Tourism regulations, planning, and policies 7.3. Logistics work 7.4. Sales and communication 7.5. Itinerary design: before the trip, during the trip, and after the trip
References
Chapter 7 Material (1)
Activities
Lecturer Lecture, dialogue, and explain the content of the chapter. PBL Assign discussion tasks. Answer students' questions Students: - Study the learning materials at home: - Prepare to answer the dialogue questions, PBL - Discuss according to the assigned tasks
Assessment
Level of participation Level of interaction Quality of the discussion content

Week 14

Seminar 6: Students carry out the group assignment of presenting, planning, and designing a cruise tourism itinerary.
References
Chapter 7 Material (1)
Activities
Lecturer Assign discussion tasks. Students - Study the learning materials at home: - Prepare the presentation - Discuss according to the assigned tasks
Assessment
Level of participation Level of interaction Quality of the discussion content

Week 15

Seminar 6: Students carry out the group assignment of presenting, planning, and designing a cruise tourism itinerary.
References
Chapter 7 Material (1)
Activities
Lecturer Assign discussion tasks. Students - Study the learning materials at home: - Prepare the presentation - Discuss according to the assigned tasks
Assessment
Level of participation Level of interaction Quality of the discussion content
Final examination
References
The entire content
Activities
Multiple-choice exam
Assessment
See Appendix 1: exam matrix