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TMQT1125 — E – Commerce | Chương trình đào tạo NEU

TMQT1125 — E – Commerce

Credits
3
Contact hours
30
Self-study hours
90
Showing intake
K68-2026

Course description

In today's interconnected and technologically advanced world, e-commerce has become an integral part of our daily lives. It has revolutionized the way businesses operate, enabling them to reach a global audience, streamline processes, and offer convenient shopping experiences to customers. The course is designed to provide students with a solid understanding of the fundamental concepts, principles, and practices of electronic commerce. In this course, students will explore the dynamics of conducting business online, the technological infrastructure supporting e-commerce, and the strategic considerations necessary for successful online ventures.

The course will help students understand ecommerce fundamentals, explore ecommerce technologies, learn EC business models, develop EC strategy, EC marketing and promotion... and explore emerging trends in EC and digital business, digital economy.

Course requirements

Requirements for taking final /terminal exams

Students are allowed to take the final exam if their attendance score reaches 5 points or more (on the scale of 10).

Requirements for attending classes

Students are responsible for attending all classes. In case of absence from school due to force majeure reasons, sufficient and reasonable proofs must be provided. For each absence, 1 point will be deducted. Students who miss any classes more than 3 times, with or without reason, will be considered as failing to complete the course and have to re-register.

Students will be awarded points for constructive comments, these points are added to attendance points and group assignments.

Groups who do not submit the group work will receive a score of 0 (zero). Late submissions will be deducted for each day of late submission.

Requirements for in-class behaviour

The course is conducted on the principle of respecting learners and lecturers. Any behaviour that affects the teaching and learning process is strictly prohibited.

Students must come to class on time. Students who are late more than 10 minutes after class starts will not be allowed to attend the class. Do not make noise and affect others during the learning process.

Laptops and tablets are only used for the purpose of taking notes for and calculating for lectures and exercises, absolutely forbidden to use for other purposes.

Teaching plan

Week 1

Chapter 1: Overview of E-commerce 1.1 Concept of E-commerce 1.2 Stages of E-commerce development 1.2.1 Information 1.2.2 Transaction 1.2.3 Collaboration 1.3 Classification of E-commerce 1.3.1 Classification by target participants 1.3.2 Classification by types of organization 1.4 Framework for E-commerce 1.5 Characteristics of E-commerce Self-study
References
Book 1: Part I Book 2: Chapter 2
Activities
Lecture Instruction to sources of reading materials Video
Assessment
Rubric 1

Week 2

Chapter 1 (Cont.) 1.6 Business models of E-commerce 1.6.1 Transaction fee 1.6.2 Subscription fee 1.6.3 Advertising model 1.6.4 Sale models 1.6.5 Others 1.7 Benefits and challenges, barriers of E-commerce 1.8.1 Benefits of EC 1.8.2 Challenges and barriers in E – C implementation 1.8 Global and country-specific E-commerce development trends 1.9 E-commerce systems Self-study
References
Book 1: Part I Book 2: Chapter 2
Activities
Lecture Web demonstration Group forming
Assessment
Rubric 1

Week 3

Chapter 2. Hardware, software and Technology 4.0 applied for EC 2.1 Computer network 2.1.1 LAN 2.1.2 MAN 2.1.3 WAN 2.1.4 Internet, Intranet, Extranet 2.2 Hardware and software 2.2.1 Hardware requirements 2.2.2 Software requirements 2.3 Introduction to industrial 4.0 technologies and its application in EC 2.3.1 IoTs 2.3.2 AR/VR 2.3.3 Blockchain 2.3.4 Big data 2.3.5 AI

Learning resources

  • Textbooks/Lecture Notes:
  • E. Turban, J, Outland, D. King, J.K Lee, T.P Liang and D.C Turban; 2018; Electronic Commerce: A Managerial and Social Network Perspectives; 9th edition, Publisher: Prentice Hall
  • Laudon K. C., C. G Traver; 2018; E – commerce: Business Technology, Society; Publisher: Addison Wesley
  • Additional references:
References
Book 1: Chapter 3 Book 2: Chapter 3
Activities
Lecture Video of 4.0 Technology apply in EC
Assessment
Rubric 1

Week 4

Chapter 3. EC Website 3.1 Website technologies 3.2 EC Website analysis
References
Book 2 : Chapter 4
Activities
Lecture Web analytics demo
Assessment
Rubric 1

Week 5

Chapter 3. EC website (Cont.,) 3.3 EC website attributes 3.3.1 Two ways interaction 3.3.2 Measurement 3.3.3 Instantaneous 3.3.4 Global 3.3.5 Personalization 3.4 EC website design 3.5 Other software support for EC website Self-study Quiz 1
References
Book 2: Chapter 4
Activities
Lecture Web attribute demo Discussion
Assessment
Rubric 1 Rubic 2

Week 6

Chapter 4. E – commerce strategy 4.1 Overview of EC strategy 4.2 EC External environment analysis 4.2.1 PESTEL 4.2.2 SWOT 4.3 EC Internal environment analysis 4.3.1 Value chain 4.3.2 Vision, mission, duties 4.4 Develop implementation plan for EC Self-study, self-searching data
References
Book 1: Chapter 14
Activities
Lecture Group work on SWOT analysis practice
Assessment
Rubric 1

Week 7

Chapter 5. E – commerce retailing (B2C, B2B2C, C2C) 5.1 Definition and online retailing models 5.2 Characteristics of online sale 5.3 Online purchasing process 5.4 Consumer touch point Self-study
References
Book 1: Part II: E – commerce Applications Book 2: Chapter 9
Activities
Lecture Case study from EC exchange marketplace
Assessment
Rubric 1

Week 8

Chapter 5 (Cont.) 5.5 Online consumer purchasing decision making and behavior 5.6 Application of retailing in some business sectors 5.6.1 Health service 5.6.2 Tourism 5.6.3 Banking and Finance 5.6.4 Real estate 5.6.5 5.7 Software application in EC retailing 5.7.1 OMNI channel 5.7.2 CRM 5.7.3 ERP Self-study Quiz 2
References
Book 2: Chapter 9
Activities
Lecture Video Case study from EC exchange marketplace
Assessment
Rubric 1 Rubric 2

Week 9

Chapter 6. Online B2B transaction 6.1 Definition and online B2B models 6.2 Evolution of B2B commerce 6.3 Types of online B2B transaction 6.3.1 Buyer side B2B 6.3.2 Sell side B2B 6.3.3 Exchange market Self-study
References
Book 1: Part II: E – commerce Applications Book 2: Chapter 10
Activities
Lecture Software demo Case study from EC B2B exchange marketplace
Assessment
Rubric 1

Week 10

Chapter 6 (Cont.) 6.4 B2B decision making behavior 6.5 B2B infrastructure and software 6.5.1 EDI 6.5.2 SCM 6.5.3 ERP 6.5.4 Other supporting software 6.6 Collaborative commerce Self-study
Activities
Lecture Case study from EC B2B exchange marketplace
Assessment
Rubric 1

Week 11

Chapter 7. E – government 7.1 Overview of E – government 7.2 Different E – government models (G2G, G2E, G2B, G2C) 7.3 E – government framework 7.4 Government regulations on E - government 7.5 Digital government Group presentation and discussion Self-study
References
Book 1: Part II: E – commerce Applications
Activities
Short lecture Student read all legal documents on E-government, make presentation and Discussion
Assessment
Rubric 1 Rubric 3

Week 12

Chapter 8. Online payment and security 8.1 Drivers of online payment 8.2 Online payment technologies 8.3 Online payment risks 8.4 Overview of online payment in Vietnam 8.5 Potential risks in EC 8.6 Legal aspects of EC security 8.7 E – contract 8.8 EC security solutions Group assignment presentation
References
Part IV: EC supporting services (Chapter 12) Book 2: Chapter 5
Activities
Lecture Video on e-contract demonstration Group presentation and discussion
Assessment
Rubric 1 Rubric 3

Week 13

Chapter 9. Fulfilment in EC 9.1 Overview of fulfilment 9.2 Fulfilment requirement 9.3 Steps of order fulfilment 9.4 Technology support for fulfilment Group assignment presentation
References
Book 1: Part IV: E –support services (Chapter 13)
Activities
Lecture Video from FBA, FBL for demonstration Group presentation and discussion
Assessment
Rubric 1 Rubric 3

Week 14

Chapter 10. Digital marketing 10.1 Overview of digital marketing 10.2 Online marketing research and segmentation 10.2.1 Online marketing research and techniques 10.2.2 Market segmentation Group assignment presentation
References
Book 1: part IV: EC support service - Chapter 10 Book 2: Chapter 10
Activities
Lecture Student practice “digital marketing” Group presentation and discussion
Assessment
Rubric 1 Rubric 3

Week 15

Chapter 10 (Cont.) 10.3 Online marketing strategies 10.3.1 Pricing 10.3.2 Placing 10.3.3 Promoting 10.3.4 Product 10.4 Chief marketing technologie 10.4.1 Martech international 10.4.2 MarTech Vietnam Class review and wrap up
References
Book 1: part IV: EC support service - Chapter 10 Book 2: Chapter 10
Activities
Lecture Student practice “digital marketing” Course wrap up
Assessment
Rubric 1
Final exam
Activities
Follow the university schedule
Assessment
Rubric 4