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207 Giải Phóng,Bạch mai, Hà Nội, Việt Nam

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DLLH1120 — Quản trị điểm đến du lịch | Chương trình đào tạo NEU

DLLH1120 — Quản trị điểm đến du lịch

Credits
3
Showing intake
K68-2026

Course description

course “Qun tr score to du lch” is one in nhng course major management l hnh. with thi lng is 3 n v tn only, course ny will equip for student cc knowledge basic after :

- Cc khi nim basic, bn cht, importance and feature of score to du lch and c quan management score to (DMO) ;

- Cc knowledge basic about analysis, construct chin lc develop of one score to du lch nh analysis bi cnh, environment v m, analysis cnh tranh, way xc nh tm nhn, goal and cc gii php develop score to du lch ;

- Cc knowledge related to matters nh v and thng hiu score to du lch, phn on and select th university goal, marketing mix score to du lch.

- Cc content and method qun tr cht lng tri nghim of khch du lch at score to du lch; cc trend in qun tr score to du lch hin nay.

- Bn cnh, course cng focus for rn luyn cc skill analysis cc component of score to, analysis environment business, evaluate tnh sustainable of score to du lch, and use cc tool marketing. course cng ch trng capability automatic class, update knowledge, and sng create of learner.

Course requirements

regulation about condition final exam course

attendance score reach from 5 or higher (according to regulation shared of university)

way evaluate attendance score: see rubrics 1.

regulation about attend class (nu has)

- student/learner has responsibility attend fully cc session. in case absent class do reason force majeure then phi has paper t chng minh fully and hp l. each session vng mt will b deduct 1 score evaluate process.student vng qu 3 session d has reason hay Do not has reason u b consider as nh Do not complete course and phi ng k class li.

- student will is cng score for each ln pht biu construct lesson, can b p for score process and assignment score group.

- student Do not submit assignment group will receive score 0 (Do not) for assignment after cng. group student submit lesson tr will b deduct 1 score for each day submit late.

regulation about hnh vi in class (nu has)

- course is perform on principle respect learner and ngi dy. Mi hnh vi Do impact to process dy and class u b nghim cm.

- student phi i class ng gi regulation. student i tr qu 10 pht after khi lecture hour bt u will Do not is attend session.

- absolutely not Do not Do n, cause impact to ngi other in process class.

- absolutely not Do not is eat ung, nhai ko tall su, use cc equipment nh phone, my nghe nhc in lecture hour.

- computer xch tay, tablet only is perform for mc purpose note-taking lecture, calculate serve lecture, assignment, absolutely not Do not use for matters other.

11. THI score IU CHNH CNG (Syllabus Adjustment Time)

Thng nm 2024

Appendix 1: MA TRN exam

exam is create from ngn hng question exam (according to quyt nh hin hnh of Hiu trng). exam hin has hai dng owner yu: exam trc nghim and exam automatic lun (k c automatic lun kt hp trc nghim). exam is create from cc gi question, exam trc nghim has 40 gi, exam automatic lun s gi equal s question of. each question thuc gi is xc nh tng ng with one level receive thc according to thang Bloom.

each cu trc nghim s score 0,25. one question for exam automatic lun has more content, need tch bit ni dung and xc nh each content ng gp for CLO level no. each content has thang score nh nhau, 0,5 (big suitable with regulation about chm lesson).

Ma trn exam trc nghim final k

level: Do Khoa/Vin xc nh according to standard output.

content can is: chapter/lesson/owner...

each question has s score is 2 score.

Appendix 2: CÁC rubrics

Cc mu rubrics after y mang tnh guidance. with tng form check evaluate of course, Khoa/Vin construct cc rubrics tng ng nhm evaluate is standard output of course.

rubrics for evaluate attendance score

evaluate qua cc session seminar

Trng s in score course: 10%

Ghi ch: 10+: can see xt big cng score thng for score evaluate 40%.

Tiu ch evaluate participate tho lun:

rubrics for test nh k (trc nghim or automatic lun) and lesson exam final cng: according to ma trn exam (Appendix 1).

rubrics evaluate presentation group (trng s 20%)

Learning outcomes and assessment

system management training automatic evaluate level reach is CLO according to algorithm shared of university. standard output of course is student and university evaluate after final exam course.

Lecturers

  • Assoc. Prof. Pham Truong Hoang
  • Dr. Hoang Thi Thu Huong
  • Dr. Nguyen Thi Quynh Trang

Teaching plan

Week 1

Lecture 1 chapter 1: Gii thiu about qun tr score to du lch 1.1 score to du lch and nhng khi nim related 1.1.1 Khi nim score to du lch 1.1.2 classify score to du lch 1.1.3 Cc component basic of score to du lch 1.1.4 Vng i score to du lch 1.1.5 Cc bn participate at one score to du lch 1.1.6 M hnh Hnh trnh of khch du lch 1.2. management score to du lch 1.2.1 Bn cht and importance of management score to du lch 1.2.2 Cc content of cng tc management score to du lch 1.2.3 organize management score to du lch (DMO)
References
[1] chapter 1 [3] [4] [5] [6] tham kho
Activities
lecturer - Gii thiu cng, gio trnh, reference material, software, slide... - Ging l thuyt according to content lecture / slide - guidance Read gio trnh, reference material - requirement student see li knowledge cc course tin quyt - requirement student see before example, question, assignment dnh for seminar 1 student - see before cng - Read cc document
Assessment
- score danh - level participate and tương tác

Week 2

Seminar 1 Tho lun about cc type score to and content cng tc management score to du lch Vit Nam
References
[1] chapter 1 [2] [3] [4] [5] tham kho
Activities
lecturer - standard b assignment for Seminar 1. - Hi p nhng question related to Lecture 1 - requirement student tho lun group and answer question. student - Read document before - presentation - answer cc question in Seminar 1.
Assessment
- score danh - answer question in slide seminar 1

Week 3

Learning resources

  • 1 Giáo trình
  • A Practical Guide to Tourism Destination Management — UNWTO, 2008
  • 2 reference material
  • Chin lc develop du lch Vit to nm 2030 — B Vn ha, Th thao and Du lch, 2020
  • Chin lc marketing du lch Vit Nam to nm 2030 — B Vn ha, Th thao and Du lch, 2023
  • Chin lc develop thng hiu du lch Vit Nam to nm 2025 — B Vn ha, Th thao and Du lch, direction to nm 2030, 2016
  • The Competitive destination: A Sustainable tourism Perspective. Oxon — Ritchie, J. R. B & G. I. Crouch, UK: CABI Publishing, 2003
Lecture 2 chapter 1: Gii thiu about qun tr score to du lch 1.3 M hnh management score to du lch (Ritchie) 1.4 one s trend related to qun tr score to du lch
References
[1] chapter 1 [3] [4] [5] [6] tham kho
Activities
lecturer - Ging l thuyt according to content lecture / slide. - t question for student in process ging dy student - see before gio trnh. - Tch cc participate answer question.
Assessment
-score danh - level participate and tương tác

Week 4

Seminar 2: Tho lun about cc m hnh management score to du lch Vit Nam and on th gii
References
[1] chapter 1 [2] [3] [4] [5] tham kho
Activities
lecturer - standard b assignment for Seminar 2. - Hi p nhng question related to Lecture 2 - requirement student tho lun group and answer question. student - Read document before - presentation - answer cc question in Seminar 2.
Assessment
- score danh - answer question in slide seminar 2

Week 5

Lecture 3 chapter 2: Chin lc develop score to du lch 2.1. M hnh total th construct chin lc develop score to 2.2. evaluate current situation/sc cnh tranh score to 2.3. construct tm nhn and goal chin lc 2.4 Cc chin lc cnh tranh of score to
References
[1] chapter 1, 2 [2] [3] [4] [5] tham kho
Activities
lecturer - Ging l thuyt according to content lecture / slide. - t question for student in process ging dy student - see before gio trnh. - Tch cc participate answer question.
Assessment
- score danh - level participate and tương tác

Week 6

Seminar 3 Seminar 3: Tho lun and evaluate current situation competency cnh tranh of score to du lch Vit Nam hin nay.
References
[1] chapter 1, 2, 3 [3] [5] [6] Tham kho
Activities
lecturer - standard b assignment for Seminar 3. - Hi p nhng question related to Lecture 1,2,3. - requirement student tho lun group and answer question. student - Read document before - presentation - answer cc question in Seminar 3.
Assessment
- score danh - answer question in slide seminar 3

Week 7

Lecture 4 chapter 2: Chin lc develop score to du lch 2.5. develop chapter trnh hnh automatic 2.6. control perform chin lc 2.7. Vai tr of cc bn related in construct and perform chin lc 2.8 one s trend related to chin lc develop score to du lch
References
[1] chapter 1, 2 [2] [3] [4] [5] tham kho
Activities
lecturer - Ging l thuyt according to content lecture / slide. - t question for student in process ging dy student - see before gio trnh. - Tch cc participate answer question.
Assessment
- score danh - level participate and tương tác

Week 8

Seminar 4: Tho lun about cc goal and content of chin lc develop du lch Vit Nam, chin lc marketing du lch Vit Nam or chin lc of one score to specific at Vit Nam or on th gii
References
[1] chapter 1, 2, 3 [3] [5] [6] Tham kho
Activities
lecturer - standard b assignment for Seminar 4. - Hi p nhng question related to Lecture 1, 2, 3, 4 - requirement student tho lun group and answer question. student - Read document before - presentation - answer cc question in Seminar 4.
Assessment
- score danh - answer question in slide seminar 4

Week 9

Lecture 5 chapter 3: nh v and construct thng hiu score to du lch 3.1 nh v score to 3.2. Thng hiu score to du lch 3.3 one s trend related to nh v and thng hiu score to du lch
References
[1] chapter 1, 2, 3 [2] [3] [4] [5] tham kho
Activities
lecturer - Ging l thuyt according to content lecture / slide. - t question for student in process ging dy student - see before gio trnh. - Tch cc participate answer question.
Assessment
- score danh - level participate and tương tác

Week 10

Seminar 5 Tho lun and evaluate about thng hiu du lch Vit Nam hin nay or thng hiu of one score to du lch in nc and quc t other
References
[1] chapter 1, 2, 3 [2] [3] [4] [5] tham kho
Activities
lecturer - standard b assignment for Seminar 5. - Hi p nhng question related to Lecture 1, 2, 3, 4, 5 - requirement student tho lun group and answer question. student - Read document before - presentation - answer cc question in Seminar 5.
Assessment
- score danh - answer question in slide seminar 5

Week 11

Lecture 6 chapter 4: Marketing score to du lch 4.1 Th university du lch 4.2 Cc tool marketing-mix score to du lch 4.3 Cc tool marketing online 4.4. Cc tool marketing phi online 4.5. develop system phn phi 4.6 one s trend related to nh v and thng hiu score to du lch
References
[1] chapter 1, 2, 3, 4 [2] [3] [4] [5] tham kho
Activities
lecturer - Ging l thuyt according to content lecture / slide. - t question for student in process ging dy student - see before gio trnh. - Tch cc participate answer question.
Assessment
- score danh - level participate and tương tác

Week 12

Seminar 6 Cc tool marketing score to du lch and vai tr of cc bn related in marketing score to du lch
References
[1] chapter 1, 2, 3, 4 [3] [5] [6] [7] Tham kho
Activities
lecturer - standard b assignment for Seminar 6. - Hi p nhng question related to Lecture 1, 2, 3, 4, 5, 6. - requirement student tho lun group and answer question. student - Read document before - presentation - answer cc question in Seminar 6.
Assessment
- score danh - answer question in slide seminar 6

Week 13

Lecture 7 chapter 5: Nng tall cht lng tri nghim of khch du lch 5.1 ensure tiu standard cht lng dch v du lch 5.2. management khch du lch at score to 5.3. develop ngun nhn lc 5.4. Do matters with cng ng Do matters with cc house cung ng dch v cng 5.6 one s trend related to management tri nghim of khch du lch at score to du lch
References
[1] chapter 1, 2, 3, 4, 5 [2] [3] [4] [5] tham kho
Activities
lecturer - Ging l thuyt according to content lecture / slide. - t question for student in process ging dy student - see before gio trnh. - Tch cc participate answer question.
Assessment
- score danh - level participate and tương tác

Week 14

Seminar 7 Tho lun cc tool management khch du lch lch at one score to du lch specific in nc or nc ngoi.
References
[1] chapter 1, 2, 3, 4, 5 [2] [3] [4] [5] tham kho
Activities
lecturer - standard b assignment for Seminar 7. - Hi p nhng question related to Lecture 1,2,3, 4, 5,6,7. - requirement student tho lun group and answer question. student - Read document before - presentation - answer cc question in Seminar 7.
Assessment
- score danh - answer question in slide seminar 7

Week 15

Seminar 8 Tho lun about nhng problem t ra in cng tc management score to du lch hin nay Vit Nam and on th gii
References
[1] chapter 1, 2, 3, 4, 5 [2] [3] [4] [5] tham kho
Activities
lecturer - standard b assignment for Seminar 8. - Hi p nhng question related to Lecturer 1,2,3,4, 5,6,7 - requirement student tho lun group, presentation and answer question. student - standard b slide and presentation according to group. - t question for cc group. - answer cc question in Seminar 8.
Assessment
- evaluate according to Appendix 2
exam final k
References
Ton b cc chapter
Activities
exam automatic lun
Assessment
see Appendix 1 ma trn exam