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Đại học Kinh tế Quốc dân

207 Giải Phóng,Bạch mai, Hà Nội, Việt Nam

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TMQT1145 — Quản trị tác nghiệp thương mại điện tử | Chương trình đào tạo NEU

TMQT1145 — Quản trị tác nghiệp thương mại điện tử

Credits
3
Showing intake
K66-2024

Course description

E-commerce Operations Management is a compulsory course belonging to the body of knowledge of the E-commerce major. This course provides learners with knowledge and practice on the following main topics:

The e-commerce environment and competitive factors,

Assessing resources for implementing strategy under conditions of applying modern means.

Decisions on products and purchasing methods

Product quality management in e-commerce

Decisions on inventory in e-commerce,

Supply chain management in e-commerce,

Human resource management in the field of e-commerce

Customer relationship management implemented based on an information technology platform

Course requirements

Requirements for eligibility to sit the final course examination

Students are allowed to sit the end-of-term/final course examination if their attendance score (10%) reaches 5 points or above (on a 10-point scale).

Students must attend at least 80% of the class periods to be eligible to sit the final course examination

Class attendance regulations

Students/learners are responsible for fully attending all sessions. In case of absence due to force majeure, full and reasonable supporting documents must be provided. Students will receive bonus points for each constructive contribution to the lesson, which may compensate for the attendance score.

Students who do not take the individual test will receive a score of 0 (zero).

Students who do not submit the group assignment will receive a score of 0 (zero) for the final assignment. A group of students who submits the assignment late will be deducted 1 point for each day of late submission

Classroom behavior regulations

The course is conducted on the principle of respect for learners and instructors. Any behavior that affects the teaching and learning process is strictly prohibited.

Students must arrive at class on time. Students who are more than 10 minutes late after the class has started will not be allowed to attend the session.

Making noise that disturbs others during the learning process is strictly prohibited.

Eating, drinking, chewing gum, and using devices such as phones or music players during class time is strictly prohibited.

Laptops and tablets may only be used for the purpose of taking lecture notes and performing calculations in support of lectures and exercises; they must never be used for any other purpose

11. SYLLABUS ADJUSTMENT TIME

June 2024

APPENDIX 1

Section 7.2 Examination matrix

Format: Essay examination

Duration: 90 minutes

Number of questions: 05

The overall result is rounded to 0.5

Weight of the examination score in the course grade: 50%

APPENDIX 2

Section 7.3. Rubrics

Rubrics 1. Assessment of the attendance score

Weight in the course grade: 10%

Assessed through the seminar sessions

* Note: 10+ : may be considered for adding points to the 40% assessment score when the attendance score is 10.

Criteria for assessing discussion participation

Rubrics 2. Assessment of the group presentation assignment

Weight: 20% (the first component of the 40% assessment score)

Assessed through the result of the group assignment, with a mandatory presentation

Rubrics for assessing the group presentation (weight 20%)

Rubrics 3. Assessment of the mid-term examination

Weight: 20% (the second component of the 40% assessment score)

Examination format: Essay

Number of questions: 4 questions

Duration: 60 minutes

Learning outcomes and assessment

The training management system automatically assesses the level of CLO attainment according to the University's general algorithm. The course learning outcomes are assessed by students and the University after the final course examination.

Lecturers

  • Dr. Tran Thi Phuong Mai

Teaching plan

Week 1

Lecture 1 Getting acquainted, introduction to the course, the logic of the course, and the role and position of the course in the curriculum Chapter 1. Overview of e-commerce operations management The impact of modern electronic means on commercial activities The concept and characteristics of e-commerce operations management The role and functions of e-commerce operations management Opportunities and risks in e-commerce operations management Chapter 2. The e-commerce operations environment 2.1. The macro environment in e-commerce operations
References
[1], Chapter 1 Chapter 2
Activities
Introduce the course Set out learning requirements Guidance on reading materials Guidance on finding materials Guidance on teamwork Form working groups The lecturer delivers the theory Students read the material before coming to class
Assessment
Level of participation Level of interaction Quality of answers

Week 2

Seminar 1 Chapter 1. Overview of e-commerce operations management The impact of modern electronic means on commercial activities The concept and characteristics of e-commerce operations management The role and functions of e-commerce operations management Opportunities and risks in e-commerce operations management Chapter 2. The e-commerce operations environment 2.1. The macro environment in e-commerce operations
References
[1], Chapter 1 Chapter 2
Activities
Discuss the cases and questions posed by the lecturer
Assessment
Level of participation Level of interaction Quality of answers in class

Learning resources

  • . E-business and E-commerce management: strategy — Dave Chaffey, implementation and practice, 2010
  • . E-Commerce operations management — Marc J. Schniederjans, Qing Cao, 2sd edition. Scientific World Publisher, 2013
  • . Operation management – Sustainability and Supply chain management — Jay Heizer, Barry Render, 11th global edition. Pearson. Chapter. 13: Page. 553-586, 2014
  • . “Textbook of Production and Operations Management”. National Economics University Publishing House — Truong Doan The, Hanoi, 2007
  • . International marketing and export management. Prentic Hall — Gerald Albaum, Edwin Duerr, 2011

Week 3

Lecture 2 Chapter 2. The e-commerce operations environment 2.2. The industry environment in e-commerce operations 2.3. The enterprise's internal environment in e-commerce operations Chapter 3. Forecasting, market demand analysis, and positioning in e-commerce operations 3.1. The concept and role of market demand forecasting in e-commerce operations 3.2. Determining the information system to be forecast in e-commerce operations
References
[1], Chapter 2,3
Activities
Students read the material before coming to class The lecturer delivers the theory Discuss the questions posed by the lecturer
Assessment
Level of participation Level of interaction Quality of answers in class

Week 4

Seminar 2 Chapter 2. The e-commerce operations environment 2.2. The industry environment in e-commerce operations 2.3. The enterprise's internal environment in e-commerce operations Chapter 3. Forecasting, market demand analysis, and positioning in e-commerce operations 3.1. The concept and role of market demand forecasting in e-commerce operations 3.2. Determining the information system to be forecast in e-commerce operations
References
[1], Chapter 2,3
Activities
Discuss the cases and questions posed by the lecturer
Assessment
Level of participation Level of interaction Quality of answers in class

Week 5

Lecture 3 Chapter 3. Forecasting, market demand analysis, and positioning in e-commerce operations 3.3. Determining the target market and positioning in e-commerce operations 3.4. Applying online tools to forecasting and analyzing market demand in e-commerce operations Chapter 4. Product management in e-commerce operations Selecting the product portfolio in e-commerce operations Building the brand in e-commerce operations Support services in e-commerce operations New product development in e-commerce operations
References
[1], Chapter 3,4
Activities
Students read the material before coming to class The lecturer delivers the theory Discuss the questions posed by the lecturer
Assessment
Level of participation Level of interaction Quality of answers in class

Week 6

Seminar 3 Chapter 3. Forecasting, market demand analysis, and positioning in e-commerce operations 3.3. Determining the target market and positioning in e-commerce operations 3.4. Applying online tools to forecasting and analyzing market demand in e-commerce operations Chapter 4. Product management in e-commerce operations Selecting the product portfolio in e-commerce operations Building the brand in e-commerce operations Support services in e-commerce operations New product development in e-commerce operations
References
[1], Chapter 3,4
Activities
Discuss the cases and questions posed by the lecturer
Assessment
Level of participation Level of interaction Quality of answers in class

Week 7

Lecture 4 Chapter 5. Quality management in e-commerce operations 5.1. General overview of quality management in e-commerce operations 5.2. Total Quality Management (TQM) and e-commerce operations 5.3. Electronic data modeling applied in quality management Chapter 6: Supply chain management in e-commerce operations 6.1. Some issues in supply chain management in e-commerce operations 6.2. Restructuring supply chain management due to the impact of e-commerce
References
[1], Chapter 5,6
Activities
Students read the material before coming to class The lecturer delivers the theory Discuss the questions posed by the lecturer
Assessment
Level of participation Level of interaction Quality of answers in class

Week 8

Seminar 4 Chapter 5. Quality management in e-commerce operations 5.1. General overview of quality management in e-commerce operations 5.2. Total Quality Management (TQM) and e-commerce operations 5.3. Electronic data modeling applied in quality management Chapter 6: Supply chain management in e-commerce operations 6.1. Some issues in supply chain management in e-commerce operations 6.2. Restructuring supply chain management due to the impact of e-commerce
References
[1], Chapter 5,6
Activities
Discuss the cases and questions posed by the lecturer
Assessment
Level of participation Level of interaction Quality of answers in class

Week 9

Lecture 5 Chapter 6: Supply chain management in e-commerce operations Some requirements regarding technological infrastructure and human resources for supply chain management in e-commerce operations Chapter 7: Purchasing by electronic means in e-commerce operations Trends in the development of purchasing by electronic means Some types of purchasing by electronic means Risks and factors affecting purchasing by electronic means 7.4. The process of purchasing by electronic means
References
[1], Chapter 6,7
Activities
Students read the material before coming to class The lecturer delivers the theory Discuss the questions posed by the lecturer
Assessment
Level of participation Level of interaction Quality of answers in class

Week 10

Seminar 5 Chapter 6: Supply chain management in e-commerce operations Some requirements regarding technological infrastructure and human resources for supply chain management in e-commerce operations Chapter 7: Purchasing by electronic means in e-commerce operations Trends in the development of purchasing by electronic means Some types of purchasing by electronic means Risks and factors affecting purchasing by electronic means 7.4. The process of purchasing by electronic means
References
[1], Chapter 6,7
Activities
Discuss the cases and questions posed by the lecturer
Assessment
Level of participation Level of interaction Quality of answers in class

Week 11

Content 1: Take the mid-term test and review the answers Content 2: Group assignment presentation Discussion of the group assignment topic
References
[1] Chapters 1,2,3,4,5,6,7
Activities
Students take the test according to the schedule Students present and answer discussion questions related to the presentation topic
Assessment
According to the test requirements

Week 12

Lecture 6 Chapter 8: Inventory management in e-commerce operations 8.1. Some issues regarding goods inventory in e-commerce operations 8.2. Types of goods inventory costs in e-commerce operations 8.3. Analysis of optimizing the inventory quantity in e-commerce operations 8.4. Modern models applied in goods inventory management in e-commerce operations Chapter 9: Customer relationship management in e-commerce operations 9.1. Overview of customer relationship management in e-commerce operations
References
[1], Chapter 8,9
Activities
Students read the material before coming to class The lecturer delivers the theory Discuss the questions posed by the lecturer
Assessment
Level of participation Level of interaction Quality of answers in class

Week 13

Seminar 6 Content 1: Discussion of Chapter 8: Inventory management in e-commerce operations 8.1. Some issues regarding goods inventory in e-commerce operations 8.2. Types of goods inventory costs in e-commerce operations 8.3. Analysis of optimizing the inventory quantity in e-commerce operations 8.4. Modern models applied in goods inventory management in e-commerce operations Chapter 9: Customer relationship management in e-commerce operations 9.1. Overview of customer relationship management in e-commerce operations Content 2: Group assignment presentation Discussion of the group assignment topic
References
[1], Chapter 8,9
Activities
Discuss the cases and questions posed by the lecturer Students present and discuss content related to the presentation topic
Assessment
Level of participation Level of interaction Quality of answers in class

Week 14

Lecture 7 Chapter 9: Customer relationship management in e-commerce operations 9.2. The customer relationship management process in e-commerce operations 9.3. Some technology solutions applied to customer relationship management in e-commerce operations Chapter 10: Human resources in the e-commerce operations strategy 10.1. Some issues regarding human resources in e-commerce operations 10.2. Assessing and classifying human resources in e-commerce operations 10.3. Training and recruiting human resources in e-commerce operations
References
[1], Chapter 9,10
Activities
Students read the material before coming to class The lecturer delivers the theory Discuss the questions posed by the lecturer
Assessment
Level of participation Level of interaction Quality of answers in class

Week 15

Seminar 7 Content 1: Discussion of Chapter 9: Customer relationship management in e-commerce operations 9.2. The customer relationship management process in e-commerce operations 9.3. Some technology solutions applied to customer relationship management in e-commerce operations Chapter 10: Human resources in the e-commerce operations strategy 10.1. Some issues regarding human resources in e-commerce operations 10.2. Assessing and classifying human resources in e-commerce operations 10.3. Training and recruiting human resources in e-commerce operations Content 2: Group assignment presentation Discussion of the group assignment topic
References
[1], Chapter 9,10
Activities
Discuss the cases and questions posed by the lecturer Students present and discuss content related to the presentation topic
Assessment
Level of participation Level of interaction Quality of answers in class