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TMQT1125 — E – Commerce | Chương trình đào tạo NEU

TMQT1125 — E – Commerce

Credits
3
Contact hours
30
Self-study hours
90
Showing intake
K66-2024

Course description

As the world increasingly develops in computer networking, people can quickly communicate and connect with one another more easily through many types of internet services. This is precisely a favorable condition for the field of E-commerce to develop ever more strongly. Today, E-commerce has become a familiar means of transaction for major commercial companies around the world. E-commerce is capable of providing great benefits to both large and small enterprises, and the party that benefits most is usually the customer. Customers can purchase products more cheaply, more quickly, more efficiently and more conveniently, while enterprises can bring their products to the market in the fastest way and sell more conveniently. The E-commerce course for economics students is designed to combine theory and practice. The course provides a general introduction to the basic issues related to e-commerce in order to equip students with foundational knowledge of e-commerce. The course will help students understand the content of doing business on the Internet, the types of business on the Internet, the necessary conditions for doing business on the Internet, and the legal, economic and social infrastructure issues that affect business activities on the Internet.

Course requirements

Regulations on eligibility to take the end-of-course examination

The attendance score must be 5 or above (in accordance with the general regulations of the University)

Method of assessing the attendance score: see Appendix 2, rubrics 1.

Regulations on class attendance (if any)

Students must attend the full duration of the course. Students are allowed to be absent for 3 sessions on the condition that they have permission and commit to taking complete notes. If a student is absent for more than 3 sessions, they will not be allowed to take the final examination and must register to retake the course.

Students must arrive to class on time

Failure to take the midterm test results in a score of 0

Students who fail to submit the group assignment/present the group assignment according to the predetermined schedule will receive a score of 0 for that assignment.

Students will earn bonus points for interactive activities in class, including answering questions, asking questions, and contributing valuable opinions.

Regulations on classroom behavior (if any)

The course is conducted on the principle of respect for the learner and the instructor.

Absolutely no making noise or causing disturbance to others during the course; no eating or drinking, chewing gum, or using devices such as phones or music players during class.

Laptops and tablets may only be used for the purpose of taking lecture notes and performing calculations in service of the lecture and exercises; they must absolutely not be used for other purposes

11. SYLLABUS ADJUSTMENT TIME (Syllabus Adjustment Time)

June 2024

APPENDIX 1: EXAMINATION MATRIX

The examination is generated from the examination question bank (in accordance with the current decision of the Rector). The examination currently exists in two main forms: multiple-choice examination and essay examination (including essay combined with multiple-choice). The examination is generated from question baskets; the multiple-choice examination has 40 baskets, and for the essay examination the number of baskets equals the number of questions in the examination. Each question in a basket is determined to correspond to a level of cognition according to Bloom's taxonomy.

Each multiple-choice question is worth 0.3 points. An essay examination question contains multiple contents; it is necessary to separate the contents and determine to what level each content contributes to the CLO.

General form of the examination matrix:

Format: Multiple-choice examination/Essay examination

Duration 90 minutes

Number of questions: 10 questions.

The overall result of the paper is rounded to 0.5

Weight of the examination score in the course score: 50%

Multiple-choice examination matrix

Level: Determined by the Faculty/Institute according to the learning outcomes.

Each question is worth 0.3 points.

Essay examination matrix

Level: Determined by the Faculty/Institute according to the learning outcomes.

APPENDIX 2: THE RUBRICS

The following Rubric templates are for guidance. For each form of assessment and evaluation of the course, the Faculty/Institute develops corresponding Rubrics in order to assess the learning outcomes of the course.

Rubrics for assessing the attendance score

Assessment through seminar sessions

Weight in the course score: 10%

Note: 10+: may be considered for adding bonus points to the 40% assessment score.

Criteria for assessing participation in discussion:

Rubrics for the periodic test (multiple-choice or essay) and the final examination: according to the examination matrix (Appendix 1).

Rubrics for assessing group presentations (weight 20%)

Learning outcomes and assessment

The training management system automatically assesses the level of achievement of the CLOs according to the University's general algorithm. The learning outcomes of the course are assessed by students and the University after the end-of-course examination.

Lecturers

  • Duong Thi Ngan M.Sc.

Teaching plan

Week 1

Lecture 1. Chapter 1. Overview of E-commerce Concept of E-commerce The stages of e-commerce development Classification of e-commerce Framework model for e-commerce Characteristics of e-commerce Business models of e-commerce Benefits of E-commerce Challenges in applying e-commerce The state of e-commerce development in the world and in some countries
References
Slides [1] Part 1 – Chapter 1 [2] Chapter 1
Activities
Lecturer - Introduce the syllabus, textbook, reference materials, software, slides, etc. - Lecture on theory according to the content of the lecture / slides - Guide the reading of the textbook and reference materials - Require students to review the knowledge of the prerequisite courses - Require students to preview the examples, questions, and exercises for seminar 1 - Explain the classroom regulations - Divide into groups Students - Preview the syllabus - Read the materials - Review the knowledge of the prerequisite courses
Assessment
Attendance check Student interaction (asking questions, answering questions)

Week 2

Seminar 1 - Discuss the types of electronic transactions
References
Slides [1] Part 1 – Chapter 1 [2] Chapter 1
Activities
Lecturer - Summarize the theory - Guide the operations of e-commerce platforms - Guide the practice and discussion Students - Preview the materials
Assessment
- Attendance check - Answer the questions in the seminar 1 slides - Answer questions

Week 3

Learning resources

  • E. Turban, J, Outland, D. King, J.K Lee, T.P Liang and D.C Turban; 2018; Electronic Commerce: A Managerial and SocialNetwork Perspectives; 9th edition, Publisher: Prentice Hall
  • Laudon K. C., C. G Traver; 2018; E – commerce: Business Technology, Society; Publisher: Addison Wesley
  • Standard lecture / lecture slides
  • Other reference materials available in the University library
  • Dave Chaffey, 2011, E – business and e – commerce management: Strategy, Implementation and Practice, 5th edition, Publisher: Peason
  • Reports on the field of e-commerce and e-logistics, updated annually
Lecture 2. Lesson 2 Chapter 2. Computer Networks and the Internet 2.1 Computer Networks and Telecommunications Networks 2.2 Internet Services 2.3 Extranet Services 2.4 Intranet Services 2.4 Hardware and software technology Electronic information pages and Social Networks Chapter 3. Building an E-commerce Website 3.1 Website technology 3.2 Building an e-commerce website 3.3 Database
References
Slides [1] Part 1 – Chapter 2 [1] Part 3 – Chapter 6, 7 [2] Part 2 - Chapter 3 [2] Part 2 - Chapter 4
Activities
Lecturer: Summarize the lesson Guide the discussion and application exercises Students: Read the materials in advance
Assessment
Attendance check Assess student interaction

Week 4

Seminar 2 Discussion
Activities
Lecturer Summarize the lesson Guide the discussion and application exercises Students: Present Discuss Answer questions
Assessment
Attendance check Assess presentation skills Assess the content of the presentation and answers Assess teamwork skills,

Week 5

Lecture 3 Chapter 4. E-commerce Business Strategy 4.1 Overview of E-commerce business strategy 4.2 E – market analysis (SWOT analysis) 4.3 Organizing E-commerce activities (within the enterprise) 4.4 Drawing up an online business plan
References
[1] Part 5 – Chapter 14 [2] Part 1 – Chapter 2
Activities
Lecturer: Lecture on chapter 4 Describe transactions on specific websites Show some instructional videos Students: Preview the slides Read the e-commerce reports in advance
Assessment
Attendance check Assess student interaction

Week 6

Seminar 3 Discussion
References
[1] Part 5 – Chapter 14 [2] Part 1 – Chapter 2
Activities
Lecturer Summarize the lesson Guide the discussion and application exercises Students: Present Discuss Answer questions
Assessment
Attendance check Assess presentation skills Assess the content of the presentation and answers Assess teamwork skills,

Week 7

Lecture 4 Chapter 5. B2C & C2C E-commerce Transactions 5.1 Concept of B2C and C2C transactions 5.2 Characteristics of goods sold online 5.3 The online buying and selling process 5.4 Some typical industries applying E-commerce 5.5 Online decision-support tools
References
Slides [1] Part 2 – Chapter 3 [2] Part 4 - Chapter 9
Activities
Lecturer: Lecture on chapter 5 Introduce materials, websites, and videos for students to read further Students: Preview the slides Preview the B2C websites Preview some videos
Assessment
Attendance check Assess student interaction

Week 8

Seminar 4 Present the group assignment, exchange views, and discuss the content of the group work Process/midterm assessment
References
Slides [1] Part 2 – Chapter 3 [2] Part 4 - Chapter 9
Activities
Lecturer Summarize the lesson Guide the discussion and application exercises Students: Present Discuss Answer questions
Assessment
Attendance check Assess presentation skills Assess the content of the presentation and answers Assess teamwork skills,

Week 9

Lecture 5 Chapter 6. B2B E-commerce Transactions 6.1 Concept, characteristics, and models of B2B 6.2 Types of B2B transactions 6.3 Infrastructure for B2B transactions 6.4 E-commerce within the enterprise
References
Slides [1] Part 2 – Chapter 4 (B2B) [2] Part 2 - Chapter 12
Activities
Lecturer: Lecture on chapter 3 Report on Alibaba's B2B e-commerce Introduce materials, websites, and videos for students to read further Students: Preview the slides Preview the B2B websites
Assessment
Attendance check Assess student interaction

Week 10

Seminar 5 Present the group assignment Practice Discussion
References
Slides [1] Part 2 – Chapter 4 (B2B) [2] Part 2 - Chapter 12
Activities
Lecturer Summarize the lesson Guide the discussion and application exercises Students: Present Discuss Answer questions
Assessment
Attendance check Assess presentation skills Assess the content of the presentation and answers Assess teamwork skills,

Week 11

Lecture 6 Chapter 7. E-government 7.1 Models of E-government transactions 7.2 Levels of operation of E-government 7.3 Infrastructure for the development of e-government 7.4 One-stop e-government (ASEAN Single Window, Vietnam National Single Window)
References
[1] Part 2 – Chapter 5 [2] Part 2 - Chapter 12
Activities
Lecturer: Lecture on chapter 7 Introduce materials, websites, and videos for students to read further Students: Preview the slides Preview the websites
Assessment
Attendance check Assess student interaction

Week 12

Seminar 6 Present the group assignment Practice Discussion
References
[1] Part 2 – Chapter 5 [2] Part 2 - Chapter 12
Activities
Lecturer: Guide the research on G2G applications Guide the practice Guide the discussion Students Present the group assignment Participate in the discussion
Assessment
Attendance check Assess presentation skills Assess the content of the presentation and answers Assess teamwork skills

Week 13

Lecture 7 Chapter 8. Electronic Payment 8.1 The factors leading to online payment technology 8.2 Tools supporting online payment 8.3 Supporting technologies 8.4 Electronic funds transfer 8.5 Risks in electronic payment 8.6 Some popular electronic payment services in Vietnam Chapter 9. E-commerce Security 9.1 The concept of risk in E-commerce 9.2 Requirements for security and safety of e-commerce transactions 9.3 Security in electronic transactions 9.4 Contract formation in E-commerce 9.5 State management of E-commerce activities 9.6 Dispute resolution in E-commerce
References
[1] Part 4 – Chapter 11, Chapter 12 [2] Part 2 - Chapter 5
Activities
Lecturer: Lecture on chapters 8, 9 Students: Preview the slides Research the current state of online payment in Vietnam
Assessment
Attendance check Assess student interaction

Week 14

Lecture 8 Chapter 10. Electronic Marketing 10.1 Concept of electronic marketing 10.2 Online market research 10.3 Online market segmentation 10.4 Electronic marketing strategy
References
[1] Part 3 – Chapter 10 [2] Part 3 - Chapter 6
Activities
Lecturer: Lecture on chapter 10 Students: Preview the slides Preview the websites
Assessment
Attendance check Assess student interaction

Week 15

Seminar 7
References
[1] Part 3 – Chapter 10 [2] Part 3 - Chapter 6
Activities
Lecturer Summarize the entire course content Coordinate the discussion of the contents
Assessment
Attendance check Assess presentation skills Assess the content of the presentation and answers Assess teamwork skills
Final examination
References
Review all slides
Activities
Combined multiple-choice and essay examination
Assessment
See Appendix 1: examination matrix